Advertising management (Record no. 98891)

MARC details
000 -LEADER
fixed length control field 00475nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215125200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BOR
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Borden, Neil H.
9 (RLIN) 8035
245 ## - TITLE STATEMENT
Title Advertising management
Remainder of title text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Bombay
Name of publisher, distributor, etc. D.B. Taraporevala sons& company private limited
Date of publication, distribution, etc. 1959
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 1064p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Marshall, Martin V.
9 (RLIN) 8034
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 11/07/2009   659.1 BOR SMS008652 11/07/2009 11/07/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India