Advertising management (Record no. 98912)

MARC details
000 -LEADER
fixed length control field 00444nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215125201.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number PAT
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Patti, Charles H.
9 (RLIN) 8069
245 ## - TITLE STATEMENT
Title Advertising management
Remainder of title cases and concepts
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 1978
Place of publication, distribution, etc. Chio
Name of publisher, distributor, etc. Grid
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 298p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
-- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Murphy, John H.
9 (RLIN) 8068
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 11/09/2009   659.1 PAT SMS013991 11/09/2009 11/09/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India