Advertising and consumer reaction in India (Record no. 98926)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00403nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 331 |
| Item number | HUS |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathur, Navin |
| 9 (RLIN) | 1197 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and consumer reaction in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1980 |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford &IBH |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 88p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Labour economics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/09/2009 | 331 HUS | SMS015126 | 11/09/2009 | 11/09/2009 | Books |