Advertising management (Record no. 99261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091111t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | X:513 |
| Item number | M9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Manendra, Mohan |
| 9 (RLIN) | 8551 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| Remainder of title | concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New delhi |
| Name of publisher, distributor, etc. | Tata Mc Grow hill publishing company |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/11/2009 | 2 | X:513 M9 | SMST09657 | 06/12/2014 | 02/12/2014 | 11/11/2009 | Books | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/11/2009 | 1 | 659.1 MAN | SMST09658 | 05/21/2013 | 05/20/2013 | 11/11/2009 | Text Book | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/11/2009 | 2 | X:513 M9;2 | SMST09659 | 05/08/2012 | 03/13/2012 | 11/11/2009 | Books | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/11/2009 | 3 | X:513 M9;3 | SMST09660 | 05/08/2014 | 11/23/2012 | 11/11/2009 | Books |