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Managing brand equity

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Material type: Text

TextPublication details: New York Free press 1991Description: xiii, 299pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	School of Management Studies General Stacks	658.827 AAK (Browse shelf(Opens below))	Available		SMS018796

Previous			No cover image available	No cover image available	No cover image available			Next
Previous	658.82 SHA Advertising and integrated marketing communications	658.82 SHI Promotion management and marketing communication	658.822 HEG Making your sales presetnation sell more	658.827 AAK Managing brand equity	658.827 AAK Brand portfolio strategy	658.827 BAT Digital luxury: transforming brands and consumer experiences	658.827 COL Building brand experiences: a practical guide to retaining brand relevance	Next

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