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Promotion management and marketing communication

By:

Shimp, Terence.A

Contributor(s):

Debozier, M.Wayne

Material type: Text

Text

TextPublication details: Chicago TheDryden 1986Description: xix,652pISBN:

0030694140

Subject(s):

Sales promotion Advertising Direct marketing

DDC classification:

658.82 SHI

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	School of Management Studies General Stacks	658.82 SHI (Browse shelf(Opens below))	Available		SMS016798

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Previous	No cover image available	No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	658.82 LUI Sales promotion and modern merchandising	658.82 ROB Promotional decision making practice and theory	658.82 SHA Advertising and integrated marketing communications	658.82 SHI Promotion management and marketing communication	658.822 HEG Making your sales presetnation sell more	658.827 AAK Managing brand equity	658.827 AAK Brand portfolio strategy	Next

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