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Brand failures the truth about the 100 biggest branding mistakes of all time
Material type:
TextPublication details: London Kogan page 2008Description: xii, 260pISBN: - 0749446552
- 658.827 HAI
| Item type | Current library | Call number | Status | Date due | Barcode |
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School of Management Studies General Stacks | 658.827 HAI (Browse shelf(Opens below)) | Available | SMS024487 |
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| 658.827 GIL Brand warriors | 658.827 GRO Trademark/brand duplication and consumer protection | 658.827 HAI Brand failures | 658.827 HAI Brand failures | 658.827 HAL Darwin's brands | 658.827 HBR Harvard business review on brand management. | 658.827 HOL;1 How brands become icons |
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