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Beyond branding how the new values of transparency and integrity are changing the world of brands
Material type:
TextPublication details: London Kogan page 2008Description: xviii, 236pISBN: - 0749442123
- 658.827 IND
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School of Management Studies General Stacks | 658.827 IND (Browse shelf(Opens below)) | Available | SMS024485 |
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| 658.827 HOL;2 How brands become icons | 658.827 HOL;3 How brands become icons | 658.827 ICF New age branding vol. i | 658.827 IND Beyond branding | 658.827 JON Behind powerful brands | 658.827 JON What is in a name? | 658.827 KAP Strategic brand management |
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