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Handbook of marketing scales multi-item measures for marketing and consumer behavior research /3e
Material type:
TextPublication details: Los Angeles SAGE 2011Edition: 3rd edDescription: xiv, 603 p. ; 29 cmISBN: - 9781412980180
- 658.83 BEA
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School of Management Studies Reference | 658.83 BEA (Browse shelf(Opens below)) | Available | SMS025717 |
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| 658.827 UPS Building brand identity | 658.83 AAK Marketing research | 658.83 AGR Marketing research | 658.83 BEA Handbook of marketing scales | 658.83 BER Marketing research/2e | 658.83 BHA Handbook of effective Marketing Research | 658.83 BUR Marketing research |
Published in cooperation with the Association for Consumer Research.
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