Social marketing influencing behaviors for good/4e Nancy R. Lee, Philip Kotler.
Material type: TextPublication details: Thousand Oaks, Calif SAGE Publications, c2011.Edition: 4th edDescription: xi, 502 p. : cd romISBN:- 9788132110200
- 658.84 LEE
Item type | Current library | Call number | Status | Date due | Barcode |
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Books | School of Management Studies General Stacks | 658.84 LEE (Browse shelf(Opens below)) | Available | SMS024780 |
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658.84 HAR Telemarketing that works | 658.84 JHA Social marketing | 658.84 KIN The New professionals | 658.84 LEE Social marketing | 658.84 LEW Marketing channels | 658.84 MAI Internet marketing: a practical approach in the Indian context | 658.84 MAT Management of export marketing |
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