Image from Amazon.com
Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing
Material type:
TextSeries: ( McGraw- Hill marketing for professionals series )Publication details: London McGraw-Hill 1993 Description: xiv, 268pISBN: - 0-07-707766-0
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University Library | 658.8:681.3.064 OZI (Browse shelf(Opens below)) | Available | 00041746 |
Bibliog on p. 262-263
There are no comments on this title.