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Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing

By: Material type: TextTextSeries: ( McGraw- Hill marketing for professionals series )Publication details: London McGraw-Hill 1993 Description: xiv, 268pISBN:
  • 0-07-707766-0
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India