Art of using science in marketing

By: Material type: TextTextSeries: ( Harper and Row's series in marketing management, ed.by Jagdish N. Sheth )Publication details: New York Harper & Row 1974 Description: xxi, 298p
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Books Books University Library 658.8 RAM (Browse shelf(Opens below)) Available 00008873

Bibliog. p. 276 - 289

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Cochin University of Science and Technology
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