Public and nonprofit marketing
Material type:
TextPublication details: New York John Wiley 1984 Description: xiii, 378p. illus
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University Library | 658.8 LOV (Browse shelf(Opens below)) | Available | 00030758 |
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| 658.8 LAW Modern marketing management, selected readings | 658.8 LEE Social marketing | 658.8 LIV International marketing management | 658.8 LOV Public and nonprofit marketing | 658.8 LOV Services marketing: people, technology, strategy | 658.8 LOV "2004" Services marketing | 658.8 LYN Marketing : |
Ref. at the end of each chap

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