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Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi: Wiley India Pub., 2011.Edition: 3rd edDescription: xl, 847 pISBN:
  • 9780470650936 (pbk : alk. paper)
  • 9788126534722
Subject(s): DDC classification:
  • 005.65DM LIN
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Berry's name appears first on the 2nd ed.

Includes index.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India