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Marketing planning models

By:

Zoltners, A. A

Material type: Text

Text

TextPublication details: 1982 New York North-HollandDescription: ix, 276pISBN:

0444863699

Subject(s):

Marketing Product planning model

DDC classification:

658.802 ZOL.18

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Vol: 18

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India