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Consumer behavior

By:

Wells, William D

Contributor(s):

Prensky, David

Material type: Text

Text

TextPublication details: NewYork John wiley and sons 1996ISBN:

0471596418

Subject(s):

Consumer behavior

DDC classification:

658.834 2 WEL

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xxi, Various pagination

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India