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United we brand how to create a cohesive brand that is seen, heard and remembered

By:

Moser, Mike

Material type: Text

Text

TextPublication details: Boston Harvard Business School Press 2003Description: 163p. BookSubject(s):

Brand

DDC classification:

658.827 MOS

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School of Management Studies

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India