Business to business marketing strategies and implementation

By: Material type: TextTextPublication details: New York Palgrave Macmillan 2003Description: xviii, 469pISBN:
  • 0333921941
Subject(s): DDC classification:
  • 658.8 MIC
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Includes bibliographical references and index

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Cochin University of Science and Technology
Kochi-682 022, Kerala, India