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Cases in advertising and promotion management

By:

Patti, Charles H

Contributor(s):

Murphy John H

Material type: Text

Text

TextPublication details: 1983 New York John WileyDescription: vi, 256pSubject(s):

Advertising Sales promotion

DDC classification:

659.1 PAT

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India