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The 22 immutable laws of branding How to build a product or service into a world class brand

By:

Ries, A L

Contributor(s):

Ries, Laura

Material type: Text

Text

TextPublication details: Happer collins 1998Description: viii, 182pSubject(s):

DDC classification:

659.1 RIE

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India