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Building measuring and managing brand equity/2e

By:

Keller Kevin Lane

Material type: Text

Text

TextPublication details: Delhi PHI 2003Edition: 2nd edDescription: xiii,788pISBN:

9788120323094

Subject(s):

Opening perspective Growing and sustaining brand equity Measuring and interpreting brand performance Planning and implementing brand marketing programs Brand positioning and values

DDC classification:

658.827 KEL

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India