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Marketing management planning/3e planning implementation and control global perspective indian context

By:

Ramaswamy,V S

Contributor(s):

Namakumari, S

Material type: Text

Text

TextPublication details: MacMillan 2002 DelhiEdition: 3rd edDescription: xxxv,748pISBN:

9780333937198

Subject(s):

Indian marketing environment Pricing and promotion Managing distribution Managing the product Special fields in marketing

DDC classification:

658.8 RAM

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India