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Understanding digital marketing marketing strategies for engaging the digital generation

By: Contributor(s): Material type: TextTextPublication details: London Kogan Page 2009Description: xii, 276pISBN:
  • 9780749456856
Subject(s): DDC classification:
  • 658.84 RYA
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India