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New strategic brand management creating and sustaining brand enquity long term/4e

By: Material type: TextTextPublication details: London Kogan Page 2009Edition: 4th edDescription: xv, 560pISBN:
  • 9788175544406
Subject(s): DDC classification:
  • 658.827 KAP
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India