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Beyond branding how the new values of transparency and integrity are changing the world of brands

By: Material type: TextTextPublication details: London Kogan page 2008Description: xviii, 236pISBN:
  • 0749442123
Subject(s): DDC classification:
  • 658.827 IND
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India