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Marketing communication/5e integrating offline and online with social media

By: Material type: TextTextPublication details: London Kogan pages 2011Edition: 5th editionDescription: xviii,483pISBN:
  • 9780749461935
Subject(s): DDC classification:
  • 658.84 SMI
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Cochin University of Science and Technology
Kochi-682 022, Kerala, India