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Blue ocean strategy how to create uncontested market space and make the competition irrelevant /

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:
  • 9781591396192
DDC classification:
  • 658.802 KIM;1
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India