Winning in Asia strategies for competing in the new millennium
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TextPublication details: Boston, Harvard Business School 2004.Description: ix, 261 p. 24 cmISBN: - 0875846203
- 658.009 5 WIL
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Contents: Asian competition : the next round -- Asia’s business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia’s new reality.

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