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Strategic brand management for B2B markets a road map for organizational transformation
Material type:
TextPublication details: New Delhi Sage publication 2016Edition: 2nd edDescription: 301pISBN: - 9789351505518
- 658.827 SAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book Bank
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School of Management Studies | 658.827 SAR (Browse shelf(Opens below)) | Available | SMSBB1467 | ||
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Book Bank
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School of Management Studies | 658.827 SAR;1 (Browse shelf(Opens below)) | 1 | Available | SMSBB1468 |
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| 658.827 AAK;4 Aaker on branding | 658.827 DUT Brand management | 658.827 DUT;1 Brand management | 658.827 SAR Strategic brand management for B2B markets | 658.827 SAR;1 Strategic brand management for B2B markets | 658.827 SEN Brand positioning/2e | 658.827 SEN:1 Brand positioning/2e |
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