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Brand management principles and practices
Material type:
TextPublication details: New Delhi Oxford university press 2017Description: xxiii,455p. including CDISBN: - 9780198069867
- 658.827 DUT
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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School of Management Studies General Stacks | 658.827 DUT (Browse shelf(Opens below)) | Available | SMS026915 | |
Book Bank
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School of Management Studies | 658.827 DUT (Browse shelf(Opens below)) | Available | SMSBB1751 | |
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Book Bank
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School of Management Studies | 658.827 DUT;1 (Browse shelf(Opens below)) | Available | SMSBB1752 |
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| 658.827 AAK;3 Aaker on branding | 658.827 AAK;4 Aaker on branding | 658.827 DUT Brand management | 658.827 DUT;1 Brand management | 658.827 SAR Strategic brand management for B2B markets | 658.827 SAR;1 Strategic brand management for B2B markets | 658.827 SEN Brand positioning/2e |
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