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Humanizing big data: marketing at the meeting of data social science and consumer insight
Material type:
TextPublication details: Great Britain Koganpage 2015Description: x,212p. BookISBN: - 9780749472115
- 658.834 STR
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School of Management Studies General Stacks | 658.834 STR (Browse shelf(Opens below)) | Available | SMS027151 |
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| 658.834 NEW On knowing the consumer | 658.834 SIN Consumer based business strategies | 658.834 SOO Consumption to consumerism | 658.834 STR Humanizing big data: marketing at the meeting of data social science and consumer insight | 658.8342 JON The big idea | 658.8342 KOL Research in consumer behavior | 658.8342 MAR Psychology of consumer behaviour |
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