The marketing of technology intensive products and services : driving innovations for non-marketers.

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Material type: Text

TextPublication details: London : ISTE ; Hoboken, NJ : Wiley, 2008.Description: p. cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	IUCIPRS General Stacks	658.8 COR (Browse shelf(Opens below))	Available		IPR0657

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