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Consumer Culture, Modernity and Identity
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TextPublication details: Los Angeles: London: New Delhi: Singapore: Washington DC Sage, 2014.Description: xl, 399pISBN: - 978-81-321-1127-6
- PART I: Lifestyle Choices and Construction of Modern Identities 1. The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyles 2. Shop Talk: Shopping Malls and Their Publics 3. Consumer Agency of Urban Women in India 4. Modernity, Consumer Culture and Construction of Urban Youth Identity In India: A Disembedding Perspective 5. Imagining Identity in the age of Internet and Communication Technologies
- Part II: Global Markets, Local Needs: Fashion and Advertising 6. Structural Changes Rather than the Influence of Media: People's encounter with Economic Liberalization in India 7. Fashion, Advertising and Identity in the Consumer Society 8. Cultural Politics of Branding: Promoting 'KamaSutra' in India 9. Shopping for Fashions in Post-socialist Russia 10. Sales Tours or How Czech Seniors Learned to Love Capitalism
- 330.567.2 NIT
| Item type | Current library | Call number | Status | Date due | Barcode |
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IUCIPRS General Stacks | 330.567.2 NIT (Browse shelf(Opens below)) | Available | IPR4111 |
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