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Understanding Media: The extensions of man
Material type:
TextPublication details: London: Routledge, 2005.Description: 392pISBN: - 0-415-25549-X
- PART I
- The Medium is the Message
- Media Hot and Cold
- Reversal of the Overheated Medium
- The Gadget Lover: Narcissus as Narcosis
- Hybrid Energy: Les Liaisons Dangereuses
- PART II
- The spoken word: Flower of Evil?
- The written Word: an eye for an Ear
- Roads and Paper Routes
- Number: Profile of the Crowd
- Clothing: Our Extended Skin
- Housing: New Look and New Outlook
- Money: The poor man's credit cards
- Clocks: the Scent of time
- The print: How to Dig it
- Comics: Mad Vestibule to TV
- The Print: How to Dig it
- 659.3 MCL
| Item type | Current library | Call number | Status | Date due | Barcode |
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IUCIPRS General Stacks | 659.3 MCL (Browse shelf(Opens below)) | Available | IPR4163 |
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| 658.8:004.738.5 RYA Understanding Digital Marketing: Marketing strategies for engaging the digital generation | 659.123 VAL The craft of copywriting | 659.23 PHE Critical Thinking for Strategic Intelligence | 659.3 MCL Understanding Media: The extensions of man | 659.44 KEL Strategic brand management : building, measuring, and managing brand equity. | 659.443 FUC Social Media: a Critical Introduction | 659.443 MAH Strategic Social Media: From Marketing to Social Change |
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