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Critical Thinking for Strategic Intelligence
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TextPublication details: UK: Sage, 2017.Description: xxvii, 376pISBN: - 978-1-5063-1688-8
- PART I. HOW DO I GET STARTED
- Who are your clients?
- What are he Key Questions?
- PART II. WHERE IS THE INFORMATION I NEED?
- How Do Models Help My Analysis?
- What Types of Information are Available?
- PART III. WHAT IS MY ARGUMENT?
- Are my Key Assumptions Well-Founded?
- Can I Make My Case?
- PART IV. HOW DO I CONVEY MY MESSAGE EFFECTIVELY?
- Is My Argument Persuasive?
- How Should I Portray Probability, Levels of Confidence, and Quantitative Data?
- PART V. CASE STUDIES
- Countering the Iranian Nuclear Threat: Stuxnet and its Broader Implications
- Puzzling Food Poisoning in Germany
- The End of the Era of Aircraft Carriers
- Financial Crises in the United States
- Yemen: An Expanding Security Threat?
- 659.23 PHE
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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IUCIPRS General Stacks | 659.23 PHE (Browse shelf(Opens below)) | Available | IPR4221 |
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| 658.8:001.891 BUR Basic marketing research: using microsoft excel data analysis | 658.8:004.738.5 RYA Understanding Digital Marketing: Marketing strategies for engaging the digital generation | 659.123 VAL The craft of copywriting | 659.23 PHE Critical Thinking for Strategic Intelligence | 659.3 MCL Understanding Media: The extensions of man | 659.44 KEL Strategic brand management : building, measuring, and managing brand equity. | 659.443 FUC Social Media: a Critical Introduction |
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