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Strategic brand management : building, measuring, and managing brand equity.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012.Edition: 3rd edDescription: xxv, 940 p. : illISBN:
  • 9780273737872 (pbk.)
Subject(s): DDC classification:
  • 659.44 KEL
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India