4-D branding: cracking the corporate code of the network economy

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Material type: Text

TextPublication details: New Delhi Pearson Education Asia 2001Edition: Description: 183pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.626:003.65 GAD (Browse shelf(Opens below))	Available		00049391

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Previous	658.626 VER Brand management: text and cases	658.626:003.65 BRA Deep branding on the internet: applying heat and pressure online to ensure a lasting brand	658.626:003.65 DRA Brands in the balance: meeting the challenges to commercial identity	658.626:003.65 GAD 4-D branding: cracking the corporate code of the network economy	658.626:003.65 MEY Branding at the digital age	658.626:003.65 SHE Added value: the alchemy of brand-led growth	658.626:033.65 KAM Brand valuation: concepts and applications	Next

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