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Analysis and interpretation in qualitative market research
Material type:
TextPublication details: London Sage Publications 2002Edition: Description: xvi,176pISBN: - 0-7619-7272-2
- 658.8.012.1
| Item type | Current library | Call number | Status | Date due | Barcode |
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Closed Reference
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University Library | 658.8.012.1 IMM.4 (Browse shelf(Opens below)) | Not for loan | 00049801 |
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| 658.8.012.1 IMM.1 introduction to qualitative market research | 658.8.012.1 IMM.2 Interviewing groups and individuals in qualitative market research | 658.8.012.1 IMM.3 Methods beyond interviewing in qualitative market research | 658.8.012.1 IMM.4 Analysis and interpretation in qualitative market research | 658.8.012.1 IMM.5 Developing brands with qualitative market research | 658.8.012.1 IMM.6 Developing advertising with qualitative market research | 658.8.012.1 IMM.7 Delivering results in qualitative market research |
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