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Methods beyond interviewing in qualitative market research

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Material type: TextTextPublication details: London Sage Publications 2002Edition: Description: xv,136pISBN:
  • 0-7619-7272-2
ISSN:
Subject(s): DDC classification:
  • 658.8.012.1
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India