Developing brands with qualitative market research

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TextPublication details: London Sage Publications 2002Edition: Description: xiv,140pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Closed Reference	University Library	658.8.012.1 IMM.5 (Browse shelf(Opens below))	Not for loan		00049802

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Previous	658.8.012.1 IMM.2 Interviewing groups and individuals in qualitative market research	658.8.012.1 IMM.3 Methods beyond interviewing in qualitative market research	658.8.012.1 IMM.4 Analysis and interpretation in qualitative market research	658.8.012.1 IMM.5 Developing brands with qualitative market research	658.8.012.1 IMM.6 Developing advertising with qualitative market research	658.8.012.1 IMM.7 Delivering results in qualitative market research	658.8.012.1 SIN Management of marketing information systems	Next

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