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Added value: the alchemy of brand-led growth
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TextPublication details: New York Palgrave Macmillan 2003Edition: Description: xvi, 208pISBN: - 1-4039-0387-5
- 658.626:003.65
| Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | 658.626:003.65 SHE (Browse shelf(Opens below)) | Available | 00050932 |
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| 658.626:003.65 DRA Brands in the balance: meeting the challenges to commercial identity | 658.626:003.65 GAD 4-D branding: cracking the corporate code of the network economy | 658.626:003.65 MEY Branding at the digital age | 658.626:003.65 SHE Added value: the alchemy of brand-led growth | 658.626:033.65 KAM Brand valuation: concepts and applications | 658.626(540) NAS India: | 658:62:681.3(035) BID.1 R Handbook of technology management |
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