24 brand mantras: finding a place in the minds and hearts of consumers

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TextPublication details: New Delhi Response 2003Edition: Description: 111pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library	658.626 KAP (Browse shelf(Opens below))	Available		00053024

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Previous	658.626 HAI Brand failures:the truth about the 100 biggest branding mistakes of all time	658.626 HAI Brand royalty : how the world's top 100 brands thrive and survive	658.626 HEL Strategic brand management:building,measuring and managing brand equity	658.626 KAP 24 brand mantras: finding a place in the minds and hearts of consumers	658.626 KAP New strategic brand management	658.626 KOT B2B brand management	658.626 LIN Brand sense: how to build powerful brands through touch, taste, smell, sight & sound	Next

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