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Brand simple: how the best brands keep it simple and succeed

By: Contributor(s):
Material type: TextTextPublication details: Hampshire Palgrave Macmillan 2006Edition: Description: xxv,230pISBN:
  • 9781403984906
ISSN:
Subject(s): DDC classification:
  • 658.626
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India