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Creating powerful brands in consumer, service and industrial markets

By: Contributor(s): Material type: TextTextPublication details: Oxford Butterworth-Heinemann 2006Edition: 3rd edDescription: xvii, 467pISBN:
  • 8131204359
ISSN:
Subject(s): DDC classification:
  • 658.626
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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India