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Measuring marketing 110+key metrics every marketer needs
Publication details: 2012 John Wiley & Sons WeinheimEdition: 2nd edDescription: xxii, 344pISBN:- 9781118153741
| Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | 658.8 DAV (Browse shelf(Opens below)) | Available | 00071774 |
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| 658.8 DAH Marketing communications | 658.8 DAL Marketing management | 658.8 DAV Behavioural and management science in marketing | 658.8 DAV Measuring marketing | 658.8 DEN Selling to win | 658.8 DOU Economics of marketing | 658.8 DRU Strategic marketing planning and control |
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