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Models of buyer behaviour conceptual, quantitative and empirical
Material type:
TextPublication details: New York Harper & Row 1974Description: xiii, 441pISBN: - 006046092X
- 658.834 2 SHE
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School of Management Studies General Stacks | 658.834 2 SHE (Browse shelf(Opens below)) | Available | SMS010415 | |
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School of Management Studies General Stacks | 658.834 2 SHE (Browse shelf(Opens below)) | Available | SMS010703 | |
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School of Management Studies General Stacks | 658.834 3 SHE (Browse shelf(Opens below)) | Available | SMS010102 |
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| 658.834 2 WIL Consumer economics | 658.834 2 WOO Market-driven thinking | 658.834 3 PRA The future of competition | 658.834 3 SHE Models of buyer behaviour | 658.834 3 TRO Consumer problems and personal finance | 658.834 CHA The emerging concusmer | 658.834 CHI Consumerism, crime and corruption |
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