Direct Marketing an integrated approach
Material type: TextPublication details: New York Irwin McGraw hill 1998Description: xviii, 534p. BookISBN:- 0071159517
- 658.84 MCD
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Reference | School of Management Studies Reference | 658.84 MCD (Browse shelf(Opens below)) | Not for loan | SMS020898 |
Includes bibliographical reference and index
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