Industrial advertising planning, creating, evaluating and merchandising if more effectively
Material type:
TextPublication details: New York McGraw Hill 1963Description: xxii, 314pSubject(s): DDC classification: - 659.1 MES
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School of Management Studies General Stacks | 659.1 MES (Browse shelf(Opens below)) | Available | SMS005838 |
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| 659.1 LIT Advertising | 659.1 LOV Assessing the effectiveness of advertising | 659.1 MAN Advertising management | 659.1 MES Industrial advertising | 659.1 MOH Advertising management | 659.1 MOR;1 Advertising and IMC: principles and practice / 10e. | 659.1 MUE International advertising |
Includes index
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