Strategic brand management new approaches to creating and evaluating brand equity
Material type:
TextPublication details: New York Free press 1992Description: v, 339p. BookSubject(s): DDC classification: - 659.1 KAP
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School of Management Studies General Stacks | 659.1 KAP (Browse shelf(Opens below)) | Available | SMS020834 |
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| 659.1 JEF;1 Advertising/4e | 659.1 JEF'2006 Advertising / 4e | 659.1 JON What's in a brand? | 659.1 KAP Strategic brand management | 659.1 KAZ Advertising and sales promotion | 659.1 KER Advertising in leisure and tourism | 659.1 KUM Marketing and branding |
Includes index
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